It’s no secret that Pinterest drives loads and loads of traffic to your blog. It is a powerful search engine that many bloggers use to expand their audience. The big question many ask is “how the heck do I boost traffic with Pinterest?!?!?!”
Although Facebook is a close second, Pinterest accounts for most of my blog’s traffic. My follower count isn’t even that high on Pinterest. And yours doesn’t have to be. Let’s get into three ways you can boost traffic with Pinterest (without thousands of followers).You don't need tons of Pinterest followers to grow your blog. #otb Click To Tweet
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Boost Traffic with Pinterest: The Basics
This guide is written with the understanding that you have the Pinterest basics down! Don’t feel obligated to abide by all of them. However, the harder you strive to get the basics down, the easier it will be to boost traffic with Pinterest!
- Create a business account and enable rich pins
- Create a Pinterest board specifically for your blog posts (like this one here)
- Then, make sure you feature your “on the blog” board (you can feature more than one!)
- Pin daily and often (word on the street is 30-50 pins per day is optimal)
- Aim to pin after 5pm and on weekends (at minimum)
- Use long, vertical images (you can make them using Canva)
- Create cover pages for each of your boards to make your profile more attractive!
Pinterest Group Boards
The most common way to boost traffic with Pinterest is through Pinterest Group Boards. Some Pinterest group boards are “free-for-all” while others are based on a specific theme or topic.
Benefits of Pinterest Group Boards:
- Your pins are seen by a larger audience
- If you join a niche-specific group, your audience is targeted
- The group owner’s audience turns into your audience!
- Once you are invited to a group, it’s easy to pin content to boards
To become a contributor to a Pinterest group board, you have to be invited. While some boards require you to be invited by the group leader, others allow all members to invite new contributors. If they are accepting contributors, the instructions to apply are in the group board description.
You’ll notice that the description is also where group boards will post their rules (as an example, repin others content, or limit your posts to X times per day). Make sure to follow the rules for each group board!
All in all, Pinterest group boards are a fantastic way for your pins to be seen by an audience larger than your follower base! To boost traffic with Pinterest, definitely do not overlook the power of Pinterest groups.
(by the way, have you joined my Pinterest group board yet?)
Tailwind automates your pinning process! It determines the optimal time to post your pins, and then schedules them accordingly. By the way, there are free Tailwind features you can use!
Benefits of Tailwind:
- Pinterest on autopilot! Your pins will be posted at all times during the day.
- Tailwind decides the best time to post your pins.
- Gain access to additional analytics to help you decide what is and isn’t working.
- Based on your pins’ engagement, Tailwind tells you what the best times to pin are!
- It is only $10/month for UNLIMITED pins!
- If you don’t want to pay, you can still use Tailwind Tribes and some analytics for free!
My favorite feature about Tailwind: Tailwind Tribes. While Tailwind is a paid subscription, you can still use Tailwind Tribes for free!
But, what are tailwind tribes?
Think of Tailwind Tribes like pods or groups where you can post your pins for others to repin, and find great content from your fellow bloggers to repin!
Tailwind Tribes pretty much ensure your content will get shared, therefore increasing your audience. Of course, for them to work, everyone has to be repinning!
You can either use the Tailwind in-browser extension, or share from the website, to share your content within a Tribe.
From the website, all you have to do is:
- Select Optimize Content on the left sidebar
- Then, select Pin Inspector
- After that, you’ll see your pins and an “Add to Tribe” button!
- Then, select which tribe to add your pin to
- Others will share your pins on their boards!
It’s seriously so simple!
Remember that in order for Tailwind Tribes to be effective, you should be sharing others’ content. It’s a win-win situation because you get great content to repin (which helps your Pinterest algorithm), and your pins will receive shares.
So, how do you use Tailwind to pin others’ content? It’s simple! All you need to do is:
- Open the Tribe page
- Press the icon on the pins you want to share from the tribe
- It will direct you to the Pinterest link
- Repin from there!
To get you started, I created this Tailwind Tribe for you to join (for free)! If you blog about lifestyle, travel, or blogging, share your pins here! This is the first place I look for repins. You do have to join Tailwind first, but don’t worry – they don’t ask for a credit card!Did you know you can use Tailwind to promote your blog posts for free? #otb Click To Tweet
So Tailwind is optimal for finding others’ pins to share. But, I love Boardbooster for scheduling my own pins.
You can tell Boardbooster how many times a day you want your pins posted. So if you are a member of group boards with rules as to how many pins you should be posting for day, you can use Boardbooster to schedule accordingly.
Benefits of Boardbooster:
- Boardbooster’s tools are perfect for automating your pinning process
- You can customize how many pins you want posted to a specific board per day
- You can also choose which pins you want in each rotation
- Boardbooster gives access to group board analytics!!
- The “looping” tool goes through your boards, reposts pins, and deletes the one with lower engagement (higher engagement = better for your board!)
- Boardbooster’s interface is simple and easy to navigate
- Even though it costs to use Boardbooster, they have a great referral program you can use for credits which will cover your monthly plan.
Try out 100 free pins on Boardbooster with this link! Seriously, you will love how simple it is to schedule pins using Boardbooster.
The Power of Pinterest
It is seriously amazing how Pinterest can help the growth of your blog and its audience.
I didn’t even go into how you can use analytics from Pinterest, Tailwind and Boardbooster to fine-tune and grow your Pinterest account. But needless to say, it’s a powerful search engine worth learning to effectively boost your traffic to your blog.
Of course, there are other ways to grow your blog’s traffic. I see bloggers who are successful using Instagram and Twitter. For new bloggers (like you, and me!) who may not have a large audience Pinterest is perfect.
There are so many ways to gain exposure on Pinterest with or without a large audience.
Want to keep learning about blogging?
- Affiliate Programs You Can Use to Monetize Your Blog
- How to Use VSCO to Create Beautiful Images
- Blogging Resource Library
What do you think? What’s the biggest way you drive traffic to your blog? How do you do it?
By the way: because I love Pinterest (and you) so much, I created a list of 100+ Pinterest Groups and Tribes for you to join! Leave your email below and you get access to this list, as well as other exclusive content only available to my email subscribers.