How to Boost Traffic with Pinterest | Krista Aoki, a lifestyle & travel blog. promote your posts using pinterest to effectively boost your blog traffic! social media tips, tailwind tribes, free growth, boardbooster, pinterest group boards

3 Ways to Boost Traffic with Pinterest

March 12, 2017
How to Boost Traffic with Pinterest | Krista Aoki, a lifestyle & travel blog. promote your posts using pinterest to effectively boost your blog traffic! social media tips, tailwind tribes, free growth, boardbooster, pinterest group boards
How to Boost Traffic with Pinterest | Krista Aoki, a lifestyle & travel blog. promote your posts using pinterest to effectively boost your blog traffic! social media tips, tailwind tribes, free growth, boardbooster, pinterest group boards

It’s no secret that Pinterest drives loads and loads of traffic to your blog. It is a powerful search engine that many bloggers use to expand their audience. The big question many ask is “how the heck do I boost traffic with Pinterest?!?!?!”

Although Facebook is a close second, Pinterest accounts for most of my blog’s traffic. My follower count isn’t even that high on Pinterest. And yours doesn’t have to be. Let’s get into three ways you can boost traffic with Pinterest (without thousands of followers).

You don't need tons of Pinterest followers to grow your blog. #otb Click To Tweet

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Boost Traffic with Pinterest: The Basics

This guide is written with the understanding that you have the Pinterest basics down! Don’t feel obligated to abide by all of them. However, the harder you strive to get the basics down, the easier it will be to boost traffic with Pinterest!
How to Boost Traffic with Pinterest | Krista Aoki, a lifestyle & travel blog. promote your posts using pinterest to effectively boost your blog traffic! social media tips, tailwind tribes, free growth, boardbooster, pinterest group boards

  • Create a business account and enable rich pins
  • Create a Pinterest board specifically for your blog posts (like this one here)
  • Then, make sure you feature your “on the blog” board (you can feature more than one!)
  • Pin daily and often (word on the street is 30-50 pins per day is optimal)
  • Aim to pin after 5pm and on weekends (at minimum)
  • Use long, vertical images (you can make them using Canva)
  • Create cover pages for each of your boards to make your profile more attractive!

How to Boost Traffic with Pinterest | Krista Aoki, a lifestyle & travel blog. promote your posts using pinterest to effectively boost your blog traffic! social media tips, tailwind tribes, free growth, boardbooster, pinterest group boards

Pinterest Group Boards

The most common way to boost traffic with Pinterest is through Pinterest Group Boards. Some Pinterest group boards are “free-for-all” while others are based on a specific theme or topic.

Benefits of Pinterest Group Boards:

  • Your pins are seen by a larger audience
  • If you join a niche-specific group, your audience is targeted
  • The group owner’s audience turns into your audience!
  • Once you are invited to a group, it’s easy to pin content to boards

To become a contributor to a Pinterest group board, you have to be invited. While some boards require you to be invited by the group leader, others allow all members to invite new contributors. If they are accepting contributors, the instructions to apply are in the group board description.

How to Boost Traffic with Pinterest | Krista Aoki, a lifestyle & travel blog. promote your posts using pinterest to effectively boost your blog traffic! social media tips, tailwind tribes, free growth, boardbooster, pinterest group boards

You’ll notice that the description is also where group boards will post their rules (as an example, repin others content, or limit your posts to X times per day). Make sure to follow the rules for each group board!

All in all, Pinterest group boards are a fantastic way for your pins to be seen by an audience larger than your follower base! To boost traffic with Pinterest, definitely do not overlook the power of Pinterest groups.

(by the way, have you joined my Pinterest group board yet?)

Tailwind Tribes

Tailwind automates your pinning process! It determines the optimal time to post your pins, and then schedules them accordingly. By the way, there are free Tailwind features you can use!

Benefits of Tailwind:

  • Pinterest on autopilot! Your pins will be posted at all times during the day.
  • Tailwind decides the best time to post your pins.
  • Gain access to additional analytics to help you decide what is and isn’t working.
  • Based on your pins’ engagement, Tailwind tells you what the best times to pin are!
  • It is only $10/month for UNLIMITED pins!
  • If you don’t want to pay, you can still use Tailwind Tribes and some analytics for free!

My favorite feature about Tailwind: Tailwind Tribes. While Tailwind is a paid subscription, you can still use Tailwind Tribes for free!

How to Boost Traffic with Pinterest | Krista Aoki, a lifestyle & travel blog. promote your posts using pinterest to effectively boost your blog traffic! social media tips, tailwind tribes, free growth, boardbooster, pinterest group boards

But, what are tailwind tribes?

Think of Tailwind Tribes like pods or groups where you can post your pins for others to repin, and find great content from your fellow bloggers to repin!

Tailwind Tribes pretty much ensure your content will get shared, therefore increasing your audience. Of course, for them to work, everyone has to be repinning!

You can either use the Tailwind in-browser extension, or share from the website, to share your content within a Tribe.

From the website, all you have to do is:

  1. Select Optimize Content on the left sidebar
  2. Then, select Pin Inspector
  3. After that, you’ll see your pins and an “Add to Tribe” button!
  4. Then, select which tribe to add your pin to
  5. Others will share your pins on their boards!

It’s seriously so simple!

Remember that in order for Tailwind Tribes to be effective, you should be sharing others’ content. It’s a win-win situation because you get great content to repin (which helps your Pinterest algorithm), and your pins will receive shares.

So, how do you use Tailwind to pin others’ content? It’s simple! All you need to do is:

  • Open the Tribe page
  • Press the icon on the pins you want to share from the tribe
  • It will direct you to the Pinterest link
  • Repin from there!

How to Boost Traffic with Pinterest | Krista Aoki, a lifestyle & travel blog. promote your posts using pinterest to effectively boost your blog traffic! social media tips, tailwind tribes, free growth, boardbooster, pinterest group boards

To get you started, I created this Tailwind Tribe for you to join (for free)! If you blog about lifestyle, travel, or blogging, share your pins here! This is the first place I look for repins. You do have to join Tailwind first, but don’t worry – they don’t ask for a credit card!

Did you know you can use Tailwind to promote your blog posts for free? #otb Click To Tweet

Boardbooster

So Tailwind is optimal for finding others’ pins to share. But, I love Boardbooster for scheduling my own pins.

You can tell Boardbooster how many times a day you want your pins posted. So if you are a member of group boards with rules as to how many pins you should be posting for day, you can use Boardbooster to schedule accordingly.

Benefits of Boardbooster:

  • Boardbooster’s tools are perfect for automating your pinning process
  • You can customize how many pins you want posted to a specific board per day
  • You can also choose which pins you want in each rotation
  • Boardbooster gives access to group board analytics!!
  • The “looping” tool goes through your boards, reposts pins, and deletes the one with lower engagement (higher engagement = better for your board!)
  • Boardbooster’s interface is simple and easy to navigate
  • Even though it costs to use Boardbooster, they have a great referral program you can use for credits which will cover your monthly plan.

Try out 100 free pins on Boardbooster with this link! Seriously, you will love how simple it is to schedule pins using Boardbooster.

The Power of Pinterest

How to Boost Traffic with Pinterest | Krista Aoki, a lifestyle & travel blog. promote your posts using pinterest to effectively boost your blog traffic! social media tips, tailwind tribes, free growth, boardbooster, pinterest group boardsIt is seriously amazing how Pinterest can help the growth of your blog and its audience.

I didn’t even go into how you can use analytics from Pinterest, Tailwind and Boardbooster to fine-tune and grow your Pinterest account. But needless to say, it’s a powerful search engine worth learning to effectively boost your traffic to your blog.

Of course, there are other ways to grow your blog’s traffic. I see bloggers who are successful using Instagram and Twitter. For new bloggers (like you, and me!) who may not have a large audience Pinterest is perfect. 

There are so many ways to gain exposure on Pinterest with or without a large audience.

If this helped you, please don’t forget to repin or share! Oh, and don’t forget to join my group board and my Tailwind Tribe for increased exposure!

Want to keep learning about blogging?

What do you think? What’s the biggest way you drive traffic to your blog? How do you do it?

By the way: because I love Pinterest (and you) so much, I created a list of 100+ Pinterest Groups and Tribes for you to join! Leave your email below and you get access to this list, as well as other exclusive content only available to my email subscribers.

Before you go: Sign up for access to EXCLUSIVE content, including a list of 100+ Pinterest Groups & Tribes to join today!

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36 Comments

  • Elena

    This is by most the best article I have come across lately. It is very thorough and up to the point. Thanks Krista and I am your new and dedicated follower 🙂

    March 12, 2017 at 4:43 am Reply
    • Krista

      Elena, thank you! That’s such a great compliment. I try to jam pack my posts with tons of info! Can’t wait to connect with you in the future! xoxo

      March 12, 2017 at 10:47 am Reply
  • Find Your Happy Plate

    Awesome advice, whenever I have a new post I create a new board. I should definitely start pinning more though…

    March 12, 2017 at 2:02 pm Reply
    • Krista

      Hey!! Thanks for taking the time to read and comment. I recommend one specific board for all your blog content! And then to of course create new pins for each post you make. Pinterest is really fun! But if you can’t get into the habit, it might be worth your while to invest in some scheduling! My personal favorite is Boardbooster.

      March 12, 2017 at 6:06 pm Reply
  • Sanober

    Thank you for the tips! I use instagram and I guess same rules will apply to that as well! 🙂

    March 12, 2017 at 2:29 pm Reply
    • Krista

      Sanober, you are so welcome! I need to figure out Instagram for sure! That will be next on my list. (:

      March 12, 2017 at 6:34 pm Reply
  • Icy at Creative Living Abroad

    Love this, Krista! I agree with Elena, it’s so easy to understand and rich with useful content. Keep it up! I’m signing up to your email list as well 🙂

    March 12, 2017 at 4:27 pm Reply
    • Krista

      Thank you so much Icy! I’m so excited to connect!

      March 12, 2017 at 6:35 pm Reply
  • Icy at Creative Living Abroad

    Btw Krista, I can’t see where I could access the Tailwind Tribes. Would I need an invite from the Tribe moderator to get in? Thanks again! 🙂

    March 12, 2017 at 4:40 pm Reply
    • Krista

      Hey Icy,
      For the Tribes, you should be able to request to join the board after you make an account! Then they need to approve your membership.
      I sent you an invitation to mines. xoxo

      March 12, 2017 at 6:37 pm Reply
    • Krista

      Hey thanks so much! So the travel blogs in the Pinterest group board list are actually not mine. But, you can click on each link and it takes you to the board description where you can apply to contribute! xoxo I will happily invite you to my own board though!

      March 12, 2017 at 7:13 pm Reply
  • Stephanie

    Hi Krista! I came here because I loooove your branding, stayed for the tribe invite! But I noticed you’ve linked to the wrong thing so it’s not inviting me. Looks like you pasted the link straight from the URL bar. Could you replace with the correct link? It should be some ridiculously long link starting with “tailwindapp.com/tribe/join?” lol.

    March 12, 2017 at 7:28 pm Reply
    • Krista

      Wow Stephanie! Thank you so much for the advice. I’m new to Tailwind if you couldn’t tell. hehe. I updated the link here!

      March 12, 2017 at 8:03 pm Reply
      • Stephanie

        No prob! You’re definitely not the first. I probably would have totally missed it if I hadn’t emailed Tailwind about some other invites that weren’t working lol. I was able to join, thank you!

        March 12, 2017 at 8:15 pm Reply
  • Tereza

    This is SO useful, like you wouldn’t believe! I love all the tips and I love they are not generic at all. I’ve been wandering about Tailwind tribes because i’ve been hearing it a lot. Loving how unified your pins are too, I can always tell they are yours! xx

    March 13, 2017 at 12:57 am Reply
    • Krista

      Tereza, thank you so much! You are so sweet! Tailwind Tribes are a pretty neat concept. I like to add it into my weekly blogging rotation, as it doesn’t require that much work to put time aside once per week to schedule others’ pins!

      March 17, 2017 at 12:47 pm Reply
  • Lea

    I’m still building my Pinterest following but I already say the good traffic it brings to my blog. Love your tips and definitely will join your group board!!! I love Pinterest also for its support between bloggers.
    Lea, xx
    asnippetoflife.com

    March 13, 2017 at 2:47 am Reply
    • Krista

      Yes! Pinterest is such a great way to support other bloggers. Can’t wait to see your pins in the group. xoxo

      March 17, 2017 at 12:48 pm Reply
  • Joe

    i have been at a complete loss on how to use pinterest – this is so helpful, thank you!

    March 13, 2017 at 11:27 am Reply
  • Amber

    I love all the tips! My favorite is joining group boards. Doing that has helped me increase my site’s traffic. That’s so cool how you are killing it on Pinterest! I’m going to join your tribe, and I sent an email to join your group board.

    March 15, 2017 at 12:32 am Reply
  • Shoshana Sue

    Thanks for this Krista. I have struggled with understanding what rich pins are, could you explain to me, please?
    I have sent up Tailwind but I am yet to start using it 🙂 Thank you for this article, I will set up Boardbooster too

    March 16, 2017 at 2:56 am Reply
  • Justine

    Thank you for this! Going to try some of these 🙂

    Justine
    theiridescentwings.com

    March 16, 2017 at 11:16 am Reply
  • crystal

    love this post!!! Such good info…. I’m still trying to figure out Pinterest (having issues with the rich pins) these tips will totally help! YOU ROCK!!

    March 16, 2017 at 6:18 pm Reply
  • Sami

    Thankyou so much for the advice! I’m a new millennial blogger as well and had no idea what anyone was talking about when they said tribes. I’m going to be joining yours 🙂

    March 16, 2017 at 6:18 pm Reply
    • Krista

      Thanks, Sami! I’m so glad I could help and I’m excited to see your pins in the Tribe!

      March 22, 2017 at 12:59 pm Reply
  • Kimberly

    These are great tips! I’ve definitely been wanting to use pinterest to generate more traffic to my blog. Thanks for sharing!

    March 18, 2017 at 8:36 pm Reply
  • Brandi

    Great tips! Pinterest is such a huge traffic driver!

    March 19, 2017 at 4:32 am Reply
  • Bobbi

    Wonderul tips you have here! I use them all. Can you recommend any specific groups that are your favs or are repinned frequently?

    March 22, 2017 at 12:53 pm Reply
    • Krista

      I see frequent repins from Bloggers Unite, The Creative Lifestyle Group, and Surviving Twenty Something.

      I would like to say I have it pretty down when it comes to group boards for my niche. If you’re interested, sign up for my e-mail list! My subscribers have access to my list of over 100 Pinterest group boards, categorized by niche, for bloggers to join.

      March 22, 2017 at 12:58 pm Reply
  • John

    Great post. I have learned a lot.

    March 22, 2017 at 3:08 pm Reply
  • Vivian

    I had no idea tailwind tribes existed. Definitely checking them out!! 🙂 Thanks Krista!

    April 2, 2017 at 11:35 am Reply
  • Dustin W. Stout

    Great tips Krista! Have you looked into the Social Warfare – Pro sharing plugin yet? (Full disclosure: I co-created it.) It has a lot of Pinterest-specific features that allow you to further optimize your blog posts for Pinterest (like making sure people Pin the RIGHT image when they pin your post).

    Really enjoying reading your journey into the blogging world. Keep up the excellent work!

    April 2, 2017 at 11:58 am Reply
  • Greggor Ilagan

    Well done on this article Krista! I will definitely set up my Pinterest account like yours.

    April 18, 2017 at 10:14 am Reply
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