You create amazing content, so how the heck do you get people to see the blog posts that you write? To learn about how to use Facebook groups to actively drive more traffic to your blog, read this article! You'll find out ways to find your tribe and grow your targeted audience of people who will love your blog! For more blogging tips, blogging advice, and helpful blog articles, visit the lifestyle and travel blog KristaAoki.com.

How to Use Facebook Groups to Drive Traffic to Your Blog

May 17, 2017
You create amazing content, so how the heck do you get people to see the blog posts that you write? To learn about how to use Facebook groups to actively drive more traffic to your blog, read this article! You'll find out ways to find your tribe and grow your targeted audience of people who will love your blog! For more blogging tips, blogging advice, and helpful blog articles, visit the lifestyle and travel blog KristaAoki.com.

Most bloggers attribute the majority of their blog’s traffic coming from Pinterest. It’s true: taking advantage of Pinterest draws huge numbers to your blog. Still, it’s important for you to diversify the way you bring in viewers. Although Pinterest consistently brings in a majority of my traffic, I can’t rely on solely Pinterest for my daily traffic. You shouldn’t, either! Expand your reach by taking advantage of marketing via Facebook groups.

As I disclosed in my third income report, last month I hit 10,000 page views for the very first time in my third month blogging. And Facebook drew 37.8% of my incoming traffic.

This blogger gets 37.8% of her traffic from FB groups. How can you do the same? Click To Tweet

How can you do the same for your blog? Facebook groups.

There are tons of different Facebook groups for every niche. So how can you achieve your blog traffic goals by marketing on Facebook groups?

You might think you’ll get tons of blog traffic by dropping the links to your totally amazing articles in groups or their promotion threads. I’m not saying your article isn’t totally amazing. But I’m saying you need to act beyond that simple promotion method if you want to drive more traffic to your blog.

Find Your Tribe

Here’s what you’re doing wrong:

  • Blogging about a certain niche (e.g. travel, parenting) but only joining Facebook groups about blogging.
  • Promoting your niche-related posts in blogging-related Facebook groups hoping that a huge audience will connect with these posts.

No!!! You need to find your tribe.

One reason you should find your tribe is because it essentially includes the people who you’re writing for, aka your audience.

But it’s not just about finding an audience. When you find your tribe, you’re also finding the people who you can easily connect with. People who will easily connect with you. When you find your tribe, you’ll totally vibe with the articles they write and images they post on social media. And they’ll totally vibe with the articles you write, too.

Feeling alone & lost on how to find your blogging tribe? There's a simple answer to your… Click To Tweet

I write about the awkwardness that comes with being a twenty-something trying to figure out this whole #adulting thing. So I asked myself, how can I find other twenty-somethings who would feel what I’m sayin’? I didn’t really find a community that fit. So I launched a Facebook group for millennials who are killin’ it. Does this sound like you? Join other millennial bosses here.

You create amazing content, so how the heck do you get people to see the blog posts that you write? To learn about how to use Facebook groups to actively drive more traffic to your blog, read this article! You'll find out ways to find your tribe and grow your targeted audience of people who will love your blog! For more blogging tips, blogging advice, and helpful blog articles, visit the lifestyle and travel blog KristaAoki.com.

Now, here’s what you need to do:

  • Find a Facebook group (or multiple) that is full of people from the demographic you write for.
  • Join that group and start connecting with them!

Don’t know where to start? Subscribe to my email list and get access to my Exclusive Content Library, which includes a list of Facebook groups to join, categorized by niche.

Embrace the Community

Here’s what you’re doing wrong:

  • Joining a Facebook group.
  • Dropping your link in the promotion thread, or on the group wall.
  • Dropping your link on someone else’s post about a topic.
  • Not contributing to the conversation.

Join to engage with the group and the conversations! Ask and answer questions. Post your struggles, and your accomplishments. Respond to others when they do the same.

Definitely promote as it’s allowed. But don’t join a group solely to promote. Many of these groups are thriving communities full of bosses who you can make a long-term connections with.

Some Facebook groups are solely about building community and don’t allow promotion at all. You might be dissuaded by that. But, these kinds of groups allow an opportunity to network with other like-minded people. And, they give you an opportunity to get in touch with where others struggle.

When you pay attention to what people like to talk about, and where they’re struggling, you can write blog posts based on your experiences with those topics.

That’s right: not only is Facebook a great way to network and promote your posts, but it’s also a place to perform market research so you can write posts people want to read.

Here’s what you can do:

  • Ask an authentic question in a Facebook group. Connect with others as they try solving your problems.
  • Answer someone else’s question in a Facebook group.
  • The next time you see someone else promote their interesting blog topic in a group, let them know what you think by replying to their Facebook thread and leaving a comment on their blog.

Always Strive to Provide Value

Here’s what you’re doing wrong:

  • Joining a Facebook group.
  • Pasting your latest blog link in a wall post or promotion thread.
  • Not adding to the conversation or showing others why they should click your link.

We all must be guilty of the above, right? You spent so much time writing the post, you worked on the headline, and honestly it’s just easy to just drop your link and peace.

Even though I’ve been guilty of this, I’ve come to realize that when I see that kind of promotion, I just scroll past it.

Give others a reason to click your link. Why do they need to read your post? What will they get from it?

You can even tell the story about what drove you to wrote that post. Or who will benefit from reading your post. And then go on to say what they can get out of it by clicking on your link.

When I answer questions in blogging groups and have a related article, I try to give a useful piece of advice first. I strive to offer a valuable tip that may or may not be covered in the article I want to link. Then, I add, if you’d like more detailed advice, feel free to check out this totally on-topic and more detailed article which will answer your questions.

This way, you connect with the person asking the question, solve their problems, and promote your post in that way.

Now, here’s what you can do:

  • Look at your shareable articles
  • Think about the story behind the article: what drove you to write it?
  • Brainstorm ways they would help others
  • Mention your story and how helpful the article is the next time you decide to share it!

The Power of Marketing on Facebook Groups

You create amazing content, so how the heck do you get people to see the blog posts that you write? To learn about how to use Facebook groups to actively drive more traffic to your blog, read this article! You'll find out ways to find your tribe and grow your targeted audience of people who will love your blog! For more blogging tips, blogging advice, and helpful blog articles, visit the lifestyle and travel blog KristaAoki.com.By actively participating in Facebook groups, you do more than grow your own blog traffic. You can also effectively grow your targeted audience by hanging out where they do. You establish a valuable relationship with your targeted audience by connecting with them. And you’ll strengthen that connection by publishing articles that solve their problems.

Before you know it, you’ll have found your very own tribe!

I wanted to create a space where other goal-getting millennials could talk about the struggles and accomplishments they face on the daily.

So I created the Millennial Boss Network. If you’re a goal-getting millennial who is either killing it or wants to be killing it in your day-to-day life, this group is for you. Click here to join this killer support group for free.

Alternatively, are you a Lifestyle and Travel Blogger looking to connect with others in your niche?! Then maybe the Lifestyle and Travel Network is the right fit for you.

Did this post give you insight into how to use Facebook groups to achieve blogging success? Don’t forget to share the love and pin or share!

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12 Comments

  • TINA H

    Great post, Krista! Love all the tips and definitely an eye opener! Thank you for sharing!

    xo Tina
    IG: @tinasweetheart
    http://www.tinasweetheart.com

    May 17, 2017 at 1:21 pm Reply
    • Krista

      Thanks Tina, I’m glad you found these tips helpful! <3

      May 18, 2017 at 7:32 pm Reply
  • Megan

    I LOVE Facebook groups for blogging and people really need to give them a chance!

    May 19, 2017 at 10:34 am Reply
    • Krista

      Yes! Me too! Honestly, it makes connecting with other bloggers much easier, and much more enjoyable! When I’m in a tight-knit group, I get to know the other bloggers & maybe even get to peek into their behind-the-scenes action!

      May 20, 2017 at 5:05 am Reply
  • Rubi

    So much YES. I’ve been in so many groups over time but so few of them are for millennials, and even those are very niched. Glad to see someone else is writing about how just being a twenty something! Bookmarking this so I can join your FB tonight (my new job likes to block basically every website)

    May 19, 2017 at 10:42 am Reply
    • Krista

      Yay!! I’m so happy to have you in the community, Rubi! It’s true that there are so few Facebook groups for millennials, but we gotta support each other! <3

      May 20, 2017 at 5:06 am Reply
  • Lyndsay // Lyndsay's Travel Kitchen

    So excited to get involved in this blogging community! There aren’t a lot of us millennial bloggers out there (espically in the food blogging world, hello mommas) so I’m really excited to meet some new friends!

    May 20, 2017 at 9:46 am Reply
  • Miranda

    Yes I agree–find your tribe! The general blogging groups are nice for general advice/support but when it comes to views etc, it’s kind of crap lol. Especially since I’m in the travel niche, (and a single gal) I’m completely uninterested in all of those mommy blogs lol! You can’t find your audience that way. I’m 100% about community and making new friends too–which so far I have and it’s awesome!

    May 20, 2017 at 12:02 pm Reply
  • Nicole Locorriere

    I kind of figured I would know everything you had to say because I’m in so many FB groups for blogging, but I found a bunch of great tips to optimize what I’m doing! Your blogging posts are always so helpful and offer concrete advice. Especially since we’re in similar niches (the whole twenty-something thing!) I can always directly apply what you’re saying.

    -Nicole
    myuninspiredblog.com

    May 20, 2017 at 12:29 pm Reply
  • Siddharth and Shruti

    We are still figuring out how to use facebook groups. This post was exactly what we needed. We love that it allows us to connect and make blogger friends. Great tips. Thanks for sharing.

    May 21, 2017 at 12:58 am Reply
  • thiscache @ meixii

    Hey Krista!
    Thank you for this write up. I am actually in a number of FB groups for blogging but they never really helped me in building my community. I’ve tried to interact with the other bloggers, but sometimes they just do not reciprocate. It’s getting a little tiring actually :/

    http://thiscache.blogspot.com

    May 23, 2017 at 8:41 am Reply
  • Jonnie

    Great post as always Facebook groups have been a huge part of my growth!

    May 23, 2017 at 12:18 pm Reply
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