Is anyone else obsessed with Pinterest? Why wouldn’t you be? Pinterest is home to travel guides, fashion guides, blogging tips, life advice…recipes?! I could go on and on. Other than being a great place to find interesting and exciting content, Pinterest is a powerful tool for driving traffic to your blog. Because I’m Pinterest #obsessed, I’m going to go through the Pinterest strategy that brings me over 50% of my incoming traffic.
This Pinterest strategy will:
- Help you decide what kind of pinning schedule you need
- Help you make money blogging
- Teach you how to turn Pinterest on auto-pilot so you can spend less time pinning, and more time on your blog
So, my blog’s audience started with my mom, my best friends, and my boyfriend. Pinterest has been essential for expanding my audience and getting new sets of eyes to my blog. It’s seriously perfect for newbies like you and me to get our content seen!
Some bloggers don’t really know where to get started when it comes to creating a money-making blog. I started this blog hopeful I’d make money within the first 3-6 months. I earned nearly $75 my first month blogging, and from there I’ve seen a steady growth.
For me, step one of starting a profitable blog was planning my content and writing a few engaging articles. Step two was learning and prioritizing Pinterest. And then I committed to step three: investing in a self-hosted, WordPress blog.
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The Basics to the Ultimate Pinterest Strategy
Before we get started, there are a few basics I’m not going to go into depth about in this article. I’m writing with the assumption that you’ve got the basics down:
- Ensure your Pinterest account is a “business” one, with rich pins enabled
- Use long, vertical images (you can create them for free using Canva)
- Pin daily, and pin often
- Create cover pages for each of your boards to make your profile more attractive
- Join group boards
Not sure if you’ve got the basics down? Click here to learn more about creating a consistent and more attractive Pinterest profile, as well as what the heck all this talk about Pinterest groups are.
Your Pinning Schedule
There are three ways you can manage your pinning schedule: manually pinning, Boardbooster, and Tailwind. As a disclosure, I use all three methods. But, here are the pros and cons of each method so you can decide which one you prefer best.
- You are in control of what you post, and when
- You are limited to your pins being seen when you repin
- It can be time-consuming, but it’s also totally free
Using Boardbooster as a Pinterest scheduler:
- 100% autopilot after you set up your campaigns
- Smart pin bot that does not post repeat pins to the same board during a specific amount of time
- Plans start at $5 per month but increase as you select more aggressive pinning plans
Personally, I love Boardbooster and its capabilities. It’s the smartest scheduler around. Sign up using this link and you can try Boardbooster for free.
Using Tailwind as a Pinterest scheduler:
- Tailwind optimizes your customizable schedule based on best times to pin
- It’s easy to add others’ pins to your schedule
- You can add pins to your Tailwind schedule using their browser extension and their mobile app
- While Boardbooster is 100% autopilot, Tailwind requires a little more work to set up a pinning schedule
- But, plans are $9.99 per month (paid annually) for unlimited pinning, so it’s much, much cheaper to pin aggressively with Tailwind.
Currently, I use Tailwind as the spearhead for my Pinterest strategy. It’s the most economical when it comes to creating an aggressive pinning schedule, and it has a variety of tools to support your blog.
Haven’t tried Tailwind yet? You can try Tailwind for free by signing up using this link!
So, how can you effectively use Tailwind for your Pinterest strategy, and increase page views to your blog?
Create Tailwind Schedule
I take advantage of Tailwind’s unlimited pinning feature. Currently, I schedule pins around 100 times per day. I spend a maximum of 1 hour per week (if that) managing this aggressive pinning schedule with Tailwind.
As you can see, Tailwind helps you create an optimized Pinterest schedule depending on your times of high engagement. You can even add a specific time slot if you want something pinned at a specific time.
The content I pin is not primarily my own. Remember that you also want to grow your followers, and thereby increase your long-term page views. So how do you do that? Populating boards that your followers will enjoy with other bloggers’ pins!
Don’t know where to start? There are many ways you can find pins (other than your own) to add to your schedule:
- Facebook groups with “Pin All” threads
- Tailwind Tribes (If you’re down to support other bloggers, join my Tailwind Tribe for free! You do not have to pay to use Tailwind Tribes)
- Pinterest groups (don’t forget, you can subscribe to my e-mail list for exclusive access to my list of 100+ Pinterest groups to join, categorized by niche)
You don’t only have to pin your blog posts and others’ blog posts, either. You can add links to your affiliates into your Tailwind pinning rotation. Others will either be inspired by the photo you select or maybe even purchase, whatever you are pinning. (Don’t miss these other money-making blogging tips here!)
Another great feature Tailwind offers is the ability to pin, and set up your pinning schedule, from your phone.
So when you’re browsing Pinterest on your phone (#whodoesn’t?) you can easily schedule pins from your phone.
In case you wanted to know: it’s basically how I spend my commute to work: catch up on interesting articles I find on Pinterest, and add the top-notch articles to my Pinterest schedule using the Tailwind mobile app. #multitasking
Now that your schedule is set up, how the heck are you going to fill it?
Tailwind has an amazing feature called “Board Lists” that is similar to Boardbooster’s Campaign feature.
Setting up your board lists is so simple!
- Under “Publish,” select “Board Lists.“
- Add a List.
- Name your List!
- Add group boards you want to be added to the list.
- When you schedule a pin, select the list (or lists) that are relevant to the pin.
- BAM! Pinterest on total auto-pilot.
My strategy for this is varying the types of pins I schedule, creating an interval between pins (so I don’t appear spammy), and ensuring that I’m pinning to group boards with unlimited pin limits.
Lastly, one of the features that sets Tailwind apart are its Tailwind Tribes. Think of Tailwind Tribes like pods or groups where you can post your pins for others to repin and find great content from your fellow bloggers to repin!
You can find quality content to populate your boards (thus creating happy followers). Oh, and Tailwind Tribes pretty much ensure your content will get shared, therefore increasing your audience. Of course, for them to work, everyone has to be repinning!
You can either use the Tailwind in-browser extension or share from the website, to share your content within a Tribe.
Check out the stats from my latest Tribes digest:
A reach of 8 million for my own pins? Doesn’t sound too shabby. Are you convinced?! First, sign up for Tailwind. Then, start by joining my Tailwind Tribe for free! Don’t worry – they don’t ask for a credit card!
Remember that in order for Tailwind Tribes to be effective, you should be sharing others’ content. It’s a win-win situation because you get great content to repin (which helps your Pinterest algorithm), and your pins will receive shares.
Tailwind Tribes have been a miracle for me when it comes to increasing my Pinterest exposure.
Make Money Using Pinterest Strategy
Tailwind is cost-effective, automatic, and truly increases the amount of exposure you get for your pins. When you’re a blogger struggling to get page views, Tailwind is perfect for automating your pinning process so you can focus on promoting your blog elsewhere.
There are so many ways to gain exposure on Pinterest with or without a large audience.
Want to keep growing your blog traffic?
- Boost Traffic with Facebook Groups
- 3 Ways to Boost Traffic Using Pinterest
- Blog on a Budget: Free Tools to Grow Your Blog
There are many ways to structure your pinning schedule:
- Focus on pinning your best performing content (use Tailwind’s Monitor Your Domain feature to see your best-performing pins)
- Pin articles that bring you the most money
- Pin others’ content to your boards to increase your following
- You can even add affiliate links for products you use to your pinning schedule! (Be sure to disclose the link is an affiliate link)
Want more money-making tips?
If this Pinterest strategy helped you, please don’t forget to repin or share!