How to Use VSCO to Create Beautiful Images for Your Brand @ KristaAoki.com, a lifestyle & travel blog | instagram, vsco, photo, filters, brand, branding

How to Use VSCO to Create Beautiful Images

February 8, 2017
How to Use VSCO to Create Beautiful Images for Your Brand @ KristaAoki.com, a lifestyle & travel blog | instagram, vsco, photo, filters, brand, branding

How can you compete with brands who stand out with their gorgeous, colorful images? Or their beautiful, consistent Instagram theme? These days, images you post represent your brand! A beautiful image has the potential to truly captivate and grow your audience. Beautiful images make every brand stand out on social media. VSCO is a great, free smartphone app you can use to make your photos stand out in the crowd the easy way!

This guide will help you:

  • Learn how to use VSCO for your smartphone & digital camera images
  • Create beautiful images using VSCO
  • Develop an effortless and consistent brand image using VSCO’s features

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1. Download VSCO

VSCO is a free smartphone app for editing your images. Start by downloading the app on your iPhone or Android phone here.

Do you take photos on a digital camera? No problem! This camera to phone SD reader makes it possible for you to upload photos from your digital camera’s SD card onto your phone! If you use this, it makes editing photos taken from your camera on VSCO and uploading them on social media so freakin’ effortless.

2. Choose the Photo

Start by choosing one photo to edit. After you open the app, press the “+” on the top right hand corner. This opens your photo album and allows you to choose the photos you want to add to your VSCO library!

Once your photos are added to your VSCO library, select one by clicking it. The photo you select should have a border. Then, on the bottom of the screen, tap the “edit” icon.

We’re going to use this photo for this tutorial!

How to Use VSCO to Create Beautiful Images for Your Brand @ KristaAoki.com, a lifestyle & travel blog | instagram, vsco, photo, filters

3. Choose Your Favorite Photo Filter

VSCO offers a variety of free and paid photo filters. For this tutorial, I used the free “C1” filter. You can adjust how strong you want the filter to be. I kept this filter at its default setting, 12.0.

How to Use VSCO to Create Beautiful Images for Your Brand @ KristaAoki.com, a lifestyle & travel blog | instagram, vsco, photo, filters

For VSCO photo filter inspiration, check out and follow this Pinterest Photo Filters boardSpeaking of Pinterest, are you following me yet? And for all you bloggers out there, make sure you join this Pinterest group board to pin your favorite blog posts!

Okay, back to business! After you select your filter, press the white bar at the bottom (it has a tiny arrow on it). Tap on the edit button again so you can continue editing the image!

4. Adjust Photo Settings to Your Preference

I love playing around with the settings on VSCO! For this tutorial, I adjusted the settings in the following way:

How to Use VSCO to Create Beautiful Images for Your Brand @ KristaAoki.com, a lifestyle & travel blog | instagram, vsco, photo, filters

Sometimes it’s hard to figure out which icon means what. When you’re just starting to familiarize yourself with the app, you can use this icon guide provided by VSCO as a reference. 

5. Use VSCO’s “Copy Edits” Option to Create Consistency

Instagrams look great when the photos are displayed with consistent, or similar, edits. But, who wants to have to go through this tedious process every time? It would be a pain to remember the settings that you used on a previous photo. Take advantage of VSCO’s Copy Edits option!

  1. Open the VSCO library menu
  2. Click on the photo whose edits you want to copy
  3. Press the ellipses on the bottom corner
  4. Click copy edits
  5. Then, select the photo(s) in your library you want to apply edits to
  6. Click the ellipses again
  7. Press “paste edits”
  8. Voila!

How to Use VSCO to Create Beautiful Images for Your Brand @ KristaAoki.com, a lifestyle & travel blog | instagram, vsco, photo, filters

 

You can easily adjust the settings if you think that a photo turned out to be too dark, or too light. After you paste the edits, if you’re not happy with the result, select the photo. From there, simply click the edit button at the bottom of your screen and adjust the settings until you’re satisfied!

With all the edits, this is how the photo turned out:

How to Use VSCO to Create Beautiful Images for Your Brand @ KristaAoki.com, a lifestyle & travel blog | instagram, vsco, photo, filters, brand, branding

Bonus: How I Crop my Photos

I like to display photos in a consistent way. This includes the photo size. When I crop an image for my blog, I use the 3:2 ratio. While you’re adjusting the settings on your image, you can use VSCO’s cropping tool to do this.

How to Use VSCO to Create Beautiful Images for Your Brand @ KristaAoki.com, a lifestyle & travel blog | instagram, vsco, photo, filters

 

How to Use VSCO to Create Beautiful Images for Your Brand @ KristaAoki.com, a lifestyle & travel blog | instagram, vsco, photo, filters, brand, brandingThen, I resize each image’s width to 800 pixels using WordPress. My photo sizes end up being approximately 800×532. VSCO and WordPress make work easier as a blogger! (BTW: Self hosted WordPress is the best option for your blog. Learn how you can get started today!)

All in all, using VSCO is a great, effortless way to create consistent images for your brand. Want to turn your beautiful digital photos into prints? Download the Parabo smartphone app (iTunes)(Android) and use my code KRISTA. With my code, you can turn your beautiful Instagram photos into 25 physical square prints for free! All you have to pay for is shipping.

If this guide helped you out, please pin or share! 

What are the photo secrets you’re willing to share with the world?

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  • Awesome post! I’m just beginning my journey into photography so I can’t wait to try it out! And I love the way you used a pic for the example of how easy it is to use. Thanks for sharing!

    • It was my pleasure, Rhea! Taking and editing photos for your blog is sooo much fun! Let me know if you have any questions on your journey!

  • Sam

    This is an excellent resource! The image example certainly does look better after using this app! Thanks for sharing =D

    • Oh my gosh! Thanks Sam! I really appreciate it.

  • This is amazing! I currently do not use VSCO, nor have I ever tried it, but I am going to pin this for future use. Thanks!

    • Yay! Let me know if you have any questions when you start to use it, Jackie!

  • If I do the thing with the elipses to save the edits for future use, does that also save any filter I’ve used?

    Thanks, informative post. I hear nothing but great things about VSCO but I’m just starting to use it myself.

    • Hey Jennifer, it does save the filter! So when you copy the edits, and paste it onto another picture, the filter & the adjusted settings are added onto the other picture. Have fun with VSCO and let me know if you have any other questions!

  • gonna have to check this app out! thanks for the suggestion and guide!

    thanks for linking up at from north 2 south <3

    • Yes! Let me know what you think and if you have any questions, Katie!

  • This was really helpful! I have VSCO but I only really use it to brighten my pictures when I take them on the go.

    • It’s nice to have an app to brighten photos. Sometimes I use Instagram to do that right before I post one because I just LOVE bright photos. Let me know if you start using VSCO more!

  • Chanelle Lynn

    One of my favorite filters I use for all of my photography shots! Love your blogs by the way.

    http://www.imagineyourart.org

    • Thanks so much Chanelle!! I will definitely have to check out the Q series like you recommended earlier.

  • Ash

    This was a great tutorial. I always use VSCO and I find it has helped me so far.

    Ash – http://www.theashtreejournal.com

    • Thanks Ash! VSCO is so much fun to use. Let me know if you ever have any questions with the app.

  • I recently downloaded VSCO to help sort out my instagram theme but wasn’t exactly sure how to use it – this post has helped so thanks!! xx

    • Yay! Yesss, VSCO makes creating an Instagram theme soo easy! Feel free to send me your Instagram once it’s finished. That’s my favorite app so I’d love to check it out!

  • This is so helpful, definitely going to download this now and have a play!

    • Sweet, Lisa! Please feel free to let me know if you run into any questions when you start using the app.

  • Lea

    I love the VSCO App and it’s always so interesting to see how others use it and how they edit their pictures. Great post and so easy to understand!
    Lea, xx
    asnippetoflife.com

    • Thanks Lea! Yess, I love seeing how others edit their photos too.

  • That was really helpful as I’ve been thinking about this vsco, but never had a chance to download it nor use it. Thanks! <3

  • I’ve been using the VSCO for a while but never truly understood it until a few months ago. Now with your post I’ve just learnt more about it!! Thank you for sharing

  • Fantastically in-depth and gorgeously written x

    http://sweetcleanliving.com

  • I also use VSCO, great app!! I use it in ALL my instagram photos and they always turn out a lot better.

  • Was just about to start using this app. Wonderful instructions and writing style! Also hope to be in your pinterest group 🙂

  • Brilliant! I have VSCO and I love the filters. I’m going to use it now theme consistency after reading this. Thanks

  • This is amazing! I actually don’t use vsco cam but i will do in the future.

    http://www.clairetalksbeauty.com/

  • I am so new to photography. Thanks for sharing useful tips. Right time for me to use. 🙂

  • jen

    VSCO is my LIFE! my Insta would be SO BORING without it!

  • Ok Girlie…. you got me with this post… I just downloaded the app and can’t wait to use it!!! Great post!!! I appreciate the mini tutorial too!! 🙂
    ps. I pinned it 🙂

  • I recently downloaded this app and have been playing with it. I really like it so far.

  • Great tips! I will definitely be following these steps to up my Instagram game!

  • Vy

    I always use VSCO but I did NOT know about the Copy Edit function!! So helpful!!

  • How fun! I’ve never heard of that app before! Thanks for the tips!

  • I love using this app for my photos!

  • VSCO is one of my favorite phot editing apps! Love it and love these tips! ❤

    http://laceedoeslife.com