Lately, I’ve been thinking about how the time I put into writing content can create assets.
Writers write books, and collect royalties from those books. Some creators collect money from Google AdSense, and earn money from ads displayed on their website or videos. Some people invest in stocks, assets that can pay financial dividends over time.
How can I turn my content into an asset that pays dividends over time?
An asset can give you positive economic value. For example, your business is an asset that gives you positive economic value. You build on assets over time and receive dividends – micro returns on your investment.
Creating or investing in content is like investing in an asset. There’s initial research and work to be done. Over time, you can add to your asset. Once the content is live, you can repurpose or retarget that content and receive dividends!
There are financial and non-financial dividends that you can receive:
- Collect new leads
- Create brand awareness
- Build business authority
- Payouts from AdSense
- Partnerships with brands
- Commissions from affiliates
Content can be used to warm your leads, bring them through your customer journey, and give them content to binge on so you can build a deeper relationship with them.
Examples of Content Assets
- Blog posts
- Social media posts
- Social media images
- Case studies
- Automated emails
Every piece of content you produce can be an asset.
Each time you hit “publish,” you are producing an asset. Over time, your assets build on top of each other so that they compound and create results.
As you publish more content, you also publish more pieces that can help build your authority and online presence.
That makes it easier for people to find you online.