My friend recently put on an online workshop that can be found on YouTube. At this workshop, she offered a lead magnet for curious individuals to opt into.
Now, people are signing up for her lead magnet. She can follow up with them or promote her other online events.
An asset can give you positive economic value. For example, your business is an asset that gives you positive economic value. You build on assets over time and receive dividends – micro returns on your investment.
Creating or investing in content is like investing in an asset. There’s initial research and work to be done. Over time, you can add to your asset. Once the content is live, you can repurpose or retarget that content and receive dividends!
There are financial and non-financial dividends that you can receive:
- Collect new leads
- Create brand awareness
- Build business authority
Content can be used to warm your leads, bring them through your customer journey, and give them content to binge on so you can build a deeper relationship with them.
Examples of Content Assets
- Blog posts
- Social media posts
- Social media images
- Case studies
- Automated emails
Every piece of content you produce can be an asset.