Stomp the Pavement

Olivia Sod is a career expert who provides modern, actionable advice to ambitious women to help them create a career on their terms.

She was spinning her wheels DIY-ing her website. No matter how much time Olivia spent on her website, she felt like it was missing something.

This project infused Olivia’s energetic personality with an updated, modern brand and website that gives her instant credibility.

The Goal

Olivia wanted a website that built trust and credibility in her career expertise so that visitors would be inspired to sign up for her email newsletter. 

She also asked for a custom flash sale page that visitors would be directed to after they signed up for her email newsletter.


One primary differentiator that sets Olivia apart from her competitors is the career advice she offers is not your parents’ advice from when they graduated 30 years ago. Her career expertise is modern, bright and full of energy

We designed the Stomp the Pavement branding to align with Olivia’s values that your career should be a journey that sets your soul on fire.

At the heart of Olivia’s purpose is helping her community follow their passions so they have an exciting, fun-filled career. With that in mind, we used imagery like confetti and party balloons to convey that youthful, fun energy of the Stomp the Pavement brand.

Website Design and Development

This project was more than website design; we used Stomp the Pavement’s customer journey to guide the website strategy.

Olivia grows her authority as a career expert through knowledge-packed blog content. Because of this, our main goal was to drive newsletter subscribers through the website and blog.

Once potential customers land on the blog, the next goal is to inspire them to sign up for her email newsletter. Olivia offers a free networking guide as a lead magnet, so we made it easy throughout the blog and website to find and sign up to receive the networking guide.

The final website page we designed was a flash sale or tripwire offer that visitors were redirected to after signing up to receive Olivia’s free networking guide. 

Website Feature: Tripwire Offer

One of my favorite parts of this project was designing this tripwire flash sale for Olivia’s Job Search Productivity Kit. A tripwire is a low cost digital product offered for sale for a limited amount of time.

A tripwire like this is a win-win for both parties – your visitors receive a quick win for a no-brainer price; and you get to show off more of your expertise!

The Results

Clarity around her brand, purpose and brand messaging

Credibility establishing herself as the Career Expert for ambitious women

Confidence to show up in her full potential as an online educator

You deserve a website that gives you clarity, confidence, and credibility.

Let’s work together so you can spend time doing more of the life-changing work that inspired you to start in this field in the first place.